Our Campaign achieved a ROI of over £10

Breaking Sales Records - Condor

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The Insight

People will be torn between going overseas and taking a staycation - with Condor they can do both! In summer 2020 people bought dogs, paddleboards, campervans, and bikes, and this will influence future holiday decisions and mode of travel, as will travel guidelines - this gave us the opportunity to leverage destination in our latest campaign.

The location means this summer holiday people can enjoy the best of both worlds… all the excitement of going overseas, with all the reassurance of staying close home. Holidaymakers can sail with Condor Ferries to the beautiful sun-kissed islands of Jersey and Guernsey – they’re part of the British Isles yet will feel a million miles away.

Brand planning

Every piece of creative was carefully mapped against key search trends, booking data and consumer behaviour to make it as effective as possible:

We then carefully mapped the media to make sure we could reach the right people, in the right locations in the right place with detailed personas and targeting strategies.

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The digital, social, radio and TV campaign took full advantage of the booming staycation market as well as capitalising on the surge in European holiday bookings after the government's roadmap announcements. ROI was over £10 for the campaign, and Condor had a record month for bookings too.‍

Justin Amey - Condor Ferries

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