Strategic & Creative Lead Agency

Building an emotional connection through a complete brand, product and audience overhaul

The Challenge:

Condor Ferries takes people between the UK, Channel Islands and France, but with increased competition from flights and new holiday destinations emerging, passenger numbers were falling.

24%
Increase in UK-CI car traffic
Awareness
of brand increased
NEW
Brand Identity & Vision

Our Solution

A brand-led creative platform reignited our audience’s latent connection to the sea, by leveraging the fresh salty air and expansive coastal views, that could bring to the fore a relaxing and emotive-led narrative. We could also play off with the added sense of adventure of setting sail and travelling by sea to beautiful destinations.Our ‘Sail Away’ proposition allows us to bring to life an ocean connection at every touchpoint. From beautiful imagery and video content, sea-themed Spotify playlists, right through to onboard comms, we fully embrace their connection to the sea.  Sailing away from it all with your loved ones became the perfect hook, and we could amplify this message through our smart media planning - using our top performing Acorn types and postcodes..

More nice things

The Walker 600 for 600 Challenge
The Wonderfully Different Isle Of Wight
Mentos activity launches nationwide!
Let's get growing.
If you're interested in working with us to help out-think your competitors send us an email and we'll get right back to you.