Propelling a global brand into a local-first mindset

EMEA Campaign Activation Agency

Video Production
Product & Lifestyle Photoshoots
Social Playbook
Global Asset Bank
Social Content
Brand Strategy

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Content strategy, filming, production and global toolkit creation for one of the world’s biggest nutrition brands.

Delivering a cohesive global brand and content strategy across regional and local markets takes time, consistency, and a strong understanding of commercial objectives. We have partnered with this global nutrition brand for over seven years, building a long-term relationship rooted in trust and collaboration. Over this period, our scope has expanded to cover almost every aspect of strategy, creative development, content production, and digital delivery.

Our work ranges from high-quality product studio shoots with carefully crafted lighting and custom set builds, to multi-day lifestyle shoots on location featuring multiple actors, environments, and storylines. Across all productions, we focus on strengthening the brand’s visual identity while continually refining and evolving its creative approach.

The results

HUGE

increase in uptake of POS content amongst sellers

INCREASE

in social engagement and reach

POSITIVE

brand metrics increase

We capture content in multiple formats to support hero video assets for social channels and events, alongside large content libraries of stills and short-form video. These asset packs give the client’s internal teams the flexibility to remix, repurpose, and extend the lifespan of each shoot long after initial delivery.

From early-stage production planning, location scouting, and logistics through to post-production and final delivery, our team supports every stage of the process. This end-to-end approach has powered a wide range of campaigns, product launches, and brand refreshes, helping ensure consistent, high-impact creative across all markets and touchpoints.

Overall, our approach to shooting for the EMEA region has proven to be truly transformative for Herbalife’s regional teams. By creating flexible, modular content designed with localisation in mind, we empower each European market to quickly adapt and deploy assets that feel authentic, culturally relevant, and aligned to local consumer expectations. The results have been consistently strong, with a clear uplift in content adoption, wider usage across regional teams, and increased confidence in the creative being rolled out across markets.