The People's Pie Award Winning Campaign

Turbo-charging Brand Growth - Pukka

The Insight


Despite Pukka's continued growth, we needed to unlock more occasions in which we could celebrate eating a good, honest pie. From match day belly-warmers, to al fresco date nights. Covered in ketchup, soaked in gravy or served with mushy peas. The Friday filler or a family Sunday dinner. Pukka is for everyone.

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The Campaign


The People's Pie was born, a multi-channel creative campaign that champions real people and how they enjoy Pukka up and down the country.  From the new website, brand guidelines, packaging, strategic comms, digital and outdoor creative, and of course a new TV ad, we made all of the creative with two things in mind, 'be for the people' and 'be more orange'.


The Results


Our campaign has turbocharged brand awareness, improved all brand tracking measurements significantly and won The grocer campaign of the Year.

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"Walker is built of a close team of talented people with a wide breadth of experience and a collaborative can-do approach. They're a pleasure to work with, delivering results, and making it enjoyable on the way- a great extension to our team!"

Rachel Cranston, Head Of Marketing

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