The People's Pie Award Winning Campaign

Turbo-charging Brand Growth - Pukka

The Insight

Despite Pukka's continued growth, we needed to unlock more occasions in which we could celebrate eating a good, honest pie. From match day belly-warmers, to al fresco date nights. Covered in ketchup, soaked in gravy or served with mushy peas. The Friday filler or a family Sunday dinner. Pukka is for everyone.

Pukka logo
Pukka TV by Walker Agency

The Campaign

The People's Pie was born, a multi-channel creative campaign that champions real people and how they enjoy Pukka up and down the country.  From the new website, brand guidelines, packaging, strategic comms, digital and outdoor creative, and of course a new TV ad, we made all of the creative with two things in mind, 'be for the people' and 'be more orange'.

The Results

Grocer Brand of the Year 

YoY Value Growth (2018 -2022)

Increase in Market Share

Increased Prompted Awareness

Increase in All Kantar Brand Tracking Metrics.

Pukka Walker Agency

"Walker is built of a close team of talented people with a wide breadth of experience and a collaborative can-do approach. They're a pleasure to work with, delivering results, and making it enjoyable on the way- a great extension to our team!"

Rachel Cranston, Head Of Marketing

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