Our Solution

We talked to people throughout the business and found a unique spirit, and also a real consensus on what makes the company special – its people and the service they deliver, its sense of fun and its long-standing connection to the island. 



Together, Red Funnel and the Isle of Wight are 'Wonderfully Different'.

Being More Red

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In our appearance
This is about making our mark as the obvious choice for the IOW, but also holidays in general. Red gives us a clear brand signpost in the consumer memory.

In our brand vision
This is about thinking big and bold too – if something isn’t wonderfully different, we don’t talk about it. The journey to and from the island starts with creating excitement, and bringing it to life with originality and flair

In our mindset
Red is for attention, so we need a confident mindset to match. The colour Red stimulates excitement and energy, which is our invitation to push the brand.