‍Winning supermarket distribution through smart social content strategy

The Challenge

Not only did we create Sweet Freedom's website and distinctive packaging; but we were challenged to grow sales and awareness as well as getting the brand stocked in a major UK supermarket.

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Our Solution

We adopted a confident challenger and disruptive mindset with a consumer brand voice strategy. We encouraged fans to demand distribution by mapping out the exact UGC, hashtags, daily trends, partnerships and influencers required to gain maximum attention from both new potential customers and the supermarkets themselves.

By creating a sequential advertising strategy that utilised Sweet Freedom’s fan base of weight conscious mums, our ongoing videos, stories, influencer partnerships and competitions proved so successful, that no fewer than 8 major supermarket chains took notice and stocked their products.

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