A complete re-brand for Thomas Westcott
Westcotts
project type
Branding
Strategy
industry
Finance
Thomas Westcott are the biggest accountancy practice in the South West. The problem is nobody had ever heard of them! We were challenged to rebrand them, build a new website and a comms strategy to reach a higher level of clients. We wanted to make the brand look as good as they actually are.
Our aim was to create a single-minded brand leader in the South West. This began with a new name and a change in mindset. A striking and confident look and feel was rolled out across every touchpoint alongside a new tone of voice that elevated the brand from an old, cold and corporate collection of companies, to a single minded brand and leader in the South West.
We balanced modern tech and fintech brand assets with a personal approach by bringing all of their offices, staff and clients to the fore, with a nod to their heritage too with colours to represent the sea and land. We’re here became a confident announcement of their presence as well as reflecting their strength in client support as business advisors.
Not only has the rebrand got them the attention they deserve, but has transformed the mindset of the whole company, behaving like an industry leader and attracting high level clients.
This has been rolled out across a new website, marketing collateral, stationary, content and advertising.
- Collaborative process with key stakeholders
- Connected the company with one vision and strategy
- Increase in new business enquiries
Walker have taken our brand to new heights and completely transformed our mindset, which has given us the confidence to go after bigger and better clients
