Fanta x Mentos - now live!

Mentos Fanta is now live and we've been supporting Perfetti Van Melle on the launch of this deeeelicious new flavour.

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To create a real buzz around the new product, increase brand awareness and gain maximum exposure we delivered a burst of activity including:

-OOH, including roadside sites and store proximity sites

-Geo-targeted digital adverts

-Social media content

And the launch has been a success! With the new flavour already flying off the shelves and being shared by the public on Instagram, Facebook and TikTok.

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