Mentos Fanta is now live and we've been supporting Perfetti Van Melle on the launch of this deeeelicious new flavour.
To create a real buzz around the new product, increase brand awareness and gain maximum exposure we delivered a burst of activity including:
-OOH, including roadside sites and store proximity sites
-Geo-targeted digital adverts
-Social media content
And the launch has been a success! With the new flavour already flying off the shelves and being shared by the public on Instagram, Facebook and TikTok.