Turning a trusted ingredient into a global foodservice brand

Global Social and Content Agency

Global Social Strategy
Creator Partnerships
Community Management
Paid Media Strategy
Multi-market Localisation
B2B Brand Strategy

The Challenge

Millac is a globally trusted dairy brand of creams and butters, renowned for its quality, versatility and consistency.

Our challenge was to build on that reputation and turn Millac into a more distinctive, relevant and recognisable foodservice brand.

That meant raising awareness across the hospitality industry, creating stronger connections with chefs, bakers, baristas and operators, and building a consistent social presence across several international markets.

Our Solution

We created a new social-first brand world rooted in the realities of professional kitchens.

The content combines practical product proof with culinary inspiration, chef stories, recipes, event coverage and short-form video.

Rather than simply talking about the product, we show Millac being used by the people who know it best.

The result is a social presence that feels useful, credible and full of appetite.

Putting Chefs at the Heart of the Brand

Our chef-led content celebrates the skill, craft and personalities behind foodservice.

Through interviews, kitchen content and partnerships, Millac becomes part of the wider conversation around hospitality rather than simply another ingredient brand.

This approach helps build trust, authority and genuine engagement with the professional community.

One Strategy Across Five Markets

Walker acts as Millac’s central creative and strategic content hub across the UK, Middle East, Malaysia, Thailand and Indonesia.

We lead the overarching strategy, creative direction and core content, while adapting language, formats, recipes and cultural references for each market.

This gives Millac a consistent global identity while keeping the work locally relevant.