Strategic & Creative Lead Agency

Bringing to life this magical chocolate maker with big brand growth

The Challenge

Monty Bojangles needed help to find their brand voice and identity, whilst increasing product trial, to enable them to gain nationwide distribution in supermarkets.

NEW
Tone of Voice
Awareness
of Brand Increased
Growth
in Purchase Intent

Our Solution

Following consumer and competitor research, social listening, media analysis and market reporting, our strategic overhaul for the brand culminated in a brand strategy and comms plan. The solution was to build a flavour-focused brand character (Monty) with a self-deprecating tone of voice, to ground the magical brand world in everyday life - whilst developing a distinctive look and feel to match.This culminated in a series of campaigns built on insight and imagination. We ran hyper-targeted creative across highly indexing regions with outdoor, shopper creative, proximity mobile ads, geo-targeted social and radio. This coincided with a 4-day experiential activation with agile sampling teams in key locations - enchanting the senses with taste-bud-tantalising pop-ups to immerse consumers into the brand's magical world. The tactical sampling across high-indexing areas was followed by a big 3 day experiential activation.

More nice things

The Wonderfully Different Isle Of Wight
Mentos activity launches nationwide!
'Touch Grass' teasers are live!
Let's get growing.
If you're interested in working with us to help out-think your competitors send us an email and we'll get right back to you.