Strategic & Creative Lead Agency
Turbocharging brand growth by creating more occasions to get more pies on more plates
The Challenge
Pukka had pigeon-holed themselves in a laddish, ageing, football-loving territory, and sales were declining.
Full Rebrand
Strategic Positioning
Shopper Marketing
Trade Marketing
Lead Creative
360 ATL Production (TVC, OOH, Radio,Digital)
Packaging and POS
Research and Planning
2X
faster growth than Chilled Pastry Market
GROCER
Brand of the Year
8x
faster growth than Frozen Pies Market
Our Solution
We’ve transformed the iconic brand over 5 years by not only unlocking new meal occasions and growth opportunities, but by baking them into popular culture. Our ‘Pukka for the People’ strategy has helped reposition them through multi-channel creative campaigns, celebrating real people and the ways they enjoy Pukka up and down the country.
"Walker is built of a close team of talented people with a wide breadth of experience and a collaborative can-do approach. They're a pleasure to work with, delivering results, and making it enjoyable on the way- a great extension to our team!"
Rachel Cranston - Head of Marketing
More nice things
New Client Win: Ordnance Survey
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Leadership changes at Walker following MBO
Mentos TikTok Goes Viral
Let's get growing.
If you're interested in working with us to help out-think your competitors send us an email and we'll get right back to you.
We are an award-winning full service advertising and marketing agency in Bournemouth. We offer integrated advertising, digital, social, branding, media, direct marketing, design, TV advertising, brand strategy, videography and content planning.
