In the social age, influence isn’t just about reach - it’s about authenticity and connection. At Walker, we create influencer and content creator-led campaigns that go beyond endorsements and spark meaningful engagement. We work with the right voices to share your brand’s story in a way that feels genuine, resonates with audiences, and drives real impact that's measurable.

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Our work with Ordnance Survey, focused on connecting the brand with a new generation - specifically Gen-Z. The campaign utilised social-first content creation, YouTube series, and influencer-led challenges to drive engagement and awareness, achieving impressive results on platforms like TikTok and Meta. The approach creatively leveraged influencers to make the outdoors more engaging for a younger, digital-savvy audience, and amplified the brand’s reach through fun, relatable content that didn’t feel like advertising.

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Our approach is built on strategic partnerships. We identify creators whose values align with our brands, from Corner Shop takeovers with Mentos, Outsiders with OS or LadBaby with Pukka. Whether it’s a content collaboration, product launch, or long-term brand ambassadors, we ensure the message is always on-brand, relevant, and true to your audience.