James Hickman
With the UK government planning to introduce tight restrictions on junk food TV and now potentially online advertising, blaming such ads for the ticking “time bomb” of obesity, HFSS brands will need to stay ahead of the inevitably changing game.
NPD will be key for many brands looking to safeguard against the restrictions, but here are a few other thoughts on how brands could react…
Get in touch for our strategic recommendations on how less healthy brands can help promote better choices, develop product portfolios and maintain relevance in the right occasions in their design content, campaign strategy and brand planning
