Red Bull, the world’s leading energy drink manufacturer, is fast becoming synonymous with sporting events and icons across the globe. We were challenged with creating a digital platform to celebrate their latest event whilst engaging a new audience.
They wanted a digital partner to help promote two of their upcoming events - Neymar Jr’s Fives and Neptune Steps – using online video display as a way of driving interest. So we created bespoke HTML5 placements that streamed directly from YouTube, designed to bring the creative to life and most importantly…to get people involved!
The campaign was a huge success with interactions and engagement up in the brand's digital metrics. The interactive display was one of many connected consumer touchpoints, with Youtube content bringing to life the event in full.
Our ground-breaking work for Red Bull helped bring to life the brand campaign in new and innovative digital touchpoints.