PEOPLE POWER WINS DISTRIBUTION
Sweet Freedom
project type
Branding
Campaign
Digital
Strategy
industry
Food & Drink
FMCG
Not only did we create Sweet Freedom's packaging and brand positioning, we brought it life to life with a slick new website, award-winning social, shopper marketing and brand partnerships. The key was building a brand world that everyone could feel apart of, not just super-slick influencers!
‘Make Healthy Taste Great’ became our cause. Detailed social targeting mechanics, the right influencers and partnerships alongside a standout shopper and e-commerce presence allowed us to reach our most influential audiences at exactly the right times. We mapped out the exact user-generated-content, hashtags, daily trends, partnerships and influencers required to gain maximum attention and channel through to physical stores and Amazon.
Reminiscent of the 1840’s California Gold rush - people were travelling hundreds of miles frantically hunting for a product in short supply, and we were inundated with consumers wanting to know where they could get hold of the product – by tagging supermarkets in on the action we became a brand they couldn’t ignore. And they didn’t, we gained distribution in 8 major supermarkets in 9 months!!
The campaign won a UK Agency Awards Gold, won distribution in 8 Major Supermarkets and increased market share by over 21%!
